Morgans Adviser Chris Titley chats to Michael Fox, CEO, and Co-founder of Fable Company. Fable is a meat alternative product using mushrooms that are currently being stocked in Woolworths. The meat alternative or plant-based meat market is in its infancy globally however came to a more public spotlight with Beyond Meat’s IPO (BYND:NAS). Michael talks about the partnership with Heston Blumenthal, restaurants, Woolworths, Marley Spoon (ASX:MMM) as well future plans.