MUD Jeans is a Dutch sustainable denim brand. In 2013 MUD Jeans introduced the innovative
‘Lease A Jeans’ fashion concept. With this concept MUD Jeans has won various prizes such as
the Edie Award for Sustainability Business Models and the Peta Vegan Award. On a daily basis,
the company engages and applies itself in the transition towards a circular fashion industry by
recycling or upcycling of resources where possible. MUD Jeans attains the high standards of
various sustainability organizations such as the worldwide B Corp. MUD Jeans is the first CO2
neutral denim brand according to the BLUEdot certificate process and participates via BLUEdot
in CO2 ‘positive’ projects by which it neutralizes its CO2 emission.