Transcribed
Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies
Jul 19, 2024 ·
6m 31s
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Multimedia, Bots, and Earned Media: Changing Faces of Trucking and Lifestyle Brand Strategies
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Description
Exploring how multimedia storytelling enhances truck driver recruitment, the impact of influencers using bots on lifestyle brands, and the role of earned media in a landscape of corporate reticence and...
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Exploring how multimedia storytelling enhances truck driver recruitment, the impact of influencers using bots on lifestyle brands, and the role of earned media in a landscape of corporate reticence and fragmented communication.
show less
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