In this episode Durell is joined byJennifer Yon who is an entrepreneur and owner of the Jennifer Yon Agency. Durell and Jennifer begin the episode speaking about how they had always seen each other around the city and attended a few events but never were formally introduced until they connected again through the Fierce Entertainment FEN Social event in 2019. Jennifer shares that she is very happy to now know Durell and have enjoyed the opportunity to get to spend time with him. Durell shares that passion is what drives him and that if he’s not passionate about what he does he simply will just say no. Durell tells Jennifer he loves the way that she describes herself as a “success strategist” and that she continuously strives to only surround herself with nothing but success everyday.

Jennifer and Durell talk about her being a unicorn as one of the not so many people who were born and raised in Orlando, Florida. She shares that she comes from a background of entrepreneurship. She shares that her mother instilled in her that self-investment matters from an early age and that has truly made a difference in the woman she has become. She shares that because of the way she was raised it allows her to be able to sit with her clients and help them come up with their success strategy by helping them to achieve the goals that they have for themselves. Durell shares that he can totally relate to her mindset because it’s the same approach that he takes when working with his clients in helping them to create and establish their framework for success. Durell shares that no two artists/creatives achieve success the exact same way and that also holds true for people in life. Jennifer shares that when she’s working with her clients within her agency that nothing is simply just done as a cookie cutter approach to success, and that it’s extremely important to create a person’s formula for success that is unique to only them.

Jennifer talks about having a ROI in life. She shares that success and wealth don’t always come in the form of money, but often in the forms of relationships. She talks about the fact that although it’s nice to have money in the account once you purchase everything you want will you still feel successful? Jennifer talks about the importance of making sure that you take time back for yourself and not always saying yes to everything because it’s impossible to live and be your best self. Jennifer shares that Durell is such an inspiration to her because of when he took the time to attend her magazine cover reveal event, and she realized all that it took for him to make it there. She says that whenever she’s feeling uninspired she will think back to that day to get her going again.

Durell and Jennifer end the episode talking about The Jennifer Yon Agency. Jennifer shares that her agency is a Public Relations Boutique agency. She shares that she puts the two words PR and boutique together because she shares that she along with her team helps her clients to set customized goals and strategies that are also assisted through strategic relationships, partners, and distribution channels that she has either built herself or established through other relationships. Jennifer talks about her magazine publication IBA Success Magazine and why she created it to help other businesses build and expand. She has one of the biggest National PR magazines in the world. She shares that her magazine is about making sure each person in the magazine has their story told, and in addition to that making sure they understand the proper way to use social media to market and promote for 90 days. Jennifer also puts together events that bring people together that helps to foster relationship building and bring people together.

For more information on Jennifer Yon, please visit her website,

​​https://jenniferyon.com/