Navigating Paid Media with Mary Ann Pruitt (Part 2)

Jan 20, 2024 · 51m 1s

Description

We're back with another information-packed episode of Brews & Business! This week, we're thrilled to welcome back Mary Ann Pruitt for a deeper dive into the world of paid media....

We're back with another information-packed episode of Brews & Business! This week, we're thrilled to welcome back Mary Ann Pruitt for a deeper dive into the world of paid media. If you thought our last session was enlightening, brace yourself for even more invaluable insights in Part 2.

In this episode:

Decoding the Target Audience: Mary Ann breaks down the nuances of understanding and pinpointing your ideal customer profile, ensuring that every dollar you spend hits the mark.
Monitoring Digital Ads: What are the key metrics and indicators to keep an eye on? How can you tell if your campaign is truly effective? Mary Ann provides a roadmap to dissecting your ad performance.
Google vs. Social Media: Discover the strengths, weaknesses, and best practices for leveraging both these platforms. Whether it's the vast reach of Google or the engagement-driven environment of social media, learn how to utilize each for maximum impact.
Beyond the Basics: Mary Ann delves deeper into navigating paid media, highlighting advanced strategies, common pitfalls to avoid, and industry secrets that can give your campaigns an edge.
Q&A Session: Our hosts pick Mary Ann's brain, getting answers to some of the most pressing questions in the realm of digital advertising.

Mary Ann Pruitt LinkedIn: https://www.linkedin.com/in/maryann-pruitt/

Join us as we once again journey through the ever-evolving landscape of digital advertising with an industry expert by our side. Whether you're a seasoned marketer or just starting in the digital domain, Mary Ann's insights are bound to revolutionize the way you approach paid media. Grab your brew and let's dive in!

show less