Join Abby Martinez in a fascinating conversation with Kristin Nichols on the Digital Marketing Master podcast. Kristin shares her journey from graduating with a bachelor's in communications to becoming a key player in higher education marketing. Discover how she navigated the changing landscape of enrollment marketing, the challenges posed by the enrollment cliff, and the role of AI in education marketing. Gain insights into the importance of authenticity and customized communication in connecting with today's generation of students.