Navigating Tough Conditions: Small Brand Survival Guide S5 E16

Jun 5, 2024 · 3m 28s

Description

Join us for this episode as we delve into the strategies for navigating the challenges faced by small brands in demanding market conditions. Small-scale brands, typically selling fewer than 10,000...

Join us for this episode as we delve into the strategies for navigating the challenges faced by small brands in demanding market conditions. Small-scale brands, typically selling fewer than 10,000 units or capturing less than 1% of market share, encounter significant hurdles in achieving economies of scale. These brands often grapple with the decision of whether to remain in a particular market, particularly when it involves specific homologation requirements or engineering adjustments, such as accommodating right-hand drive markets. We'll thoroughly examine the essential steps a brand must take from the perspectives of stock management and cost optimization. Don't miss this insightful exploration of the practical measures necessary for small brands to thrive in challenging market environments.

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