NCA CEO Bill Murray on Sustainability & Coffee's Evolution
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Description
Join U3 Coffee co-founder Kristi Ross as she dives deep with Bill Murray about his decade-long tenure as the CEO of the National Coffee Association—and organization focused on advocating for...
show moreFrom their yearly convention to publishing market research on coffee industry trends to promoting research on the health benefits of coffee, the NCA is dedicated to supporting the growth and success of the coffee industry. Bill shares why he believes educating coffee lovers about the work behind their daily cup is a powerful way to impact the industry—and why he says understanding the coffee tree's life cycle can give you a whole new appreciation for your morning brew!
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