In the world of athletic footwear and apparel, few brands are as iconic and influential as Nike. Founded in 1964 by Bill Bowerman and Phil Knight as Blue Ribbon Sports, Nike has grown from a small distributor of Japanese running shoes to one of the largest and most recognizable sportswear companies in the world. In this episode, we will explore the origins of Nike, the challenges it faced along the way, its unique business model, and how it became the athletic giant it is today.