The next generation of culinary artisans are changing up the industry. These artisans have a whole new approach to reaching and satisfying the next generation consumer. In this podcast we will explore chefs and artisans from around the world diving into their story and passion.

In this episode of Chef AF, I chat with Gerard Craft, executive chef and owner of Niche Food Group about his snowboard photography days, his introduction to the kitchen and being named Food & Wine Best New Chef.

Craft talks about how he started out washing dishes, doing some basic cooking and how he loved the camaraderie of the kitchen. He says about cooking at that time, “being able to come in everyday, produce something, make people happy. Clean up at night and you’re done. I think it was kind of just what I needed and I really enjoyed.” Adding, “restaurant people are just different and I gravitate towards restaurant people.” Craft through a recommendation of a career counselor talks about opting for culinary school.

Craft shares his experiences from working in Bistro Toujours in Park City, heading to Los Angeles for a run at Chateau Marmont with trips to farmers markets, and a stop at Ryland Inn in New Jersey. Now Craft’s Niche Food Group has several restaurants.

Chef Craft takes us on his journey through opening Niche, his first restaurant in Saint Louis, he talks about the growing pains of opening a business, and how a visit from Kate Krader and being named Food & Wine Best New Chef was a game changer.

We talk about feijoada, this incredibly delicious recipe that has a sentimental connection to Craft, it’s Brazilian origin, and making farofa to top off this stew.

To hear Craft speak openly on mental health, the importance of changing the culture in restaurant management and becoming an employee first restaurant group, tune in to this episode of Chef AF on iTunes now.