In Non-Compliant Podcast Episode 51, Jay Edelson, nationally recognized plaintiff’s attorney and founder of Edelson PC, hosts guest Dan Karon, plaintiff’s attorney popularly known as Your Loveable Lawyer. During this episode, Jay and Dan connect over their personal brand, how to capture an audience’s attention without losing morality, and one of Dan’s passion projects: authoring a book.

Dan and Jay kick things off with a discussion about Dan’s marketing as a lawyer and the importance of authenticity. Dan talks about his journey and inspiration behind making his content relatable (4:25).

Later, Dan toys with the idea of creating a TV show (7:35) and Jay poses the question: How do you create content that captivates an audience without losing your loveable nature? Dan and Jay brainstorm an answer – mimic elements of reality TV and make the viewers feel like they are “right there in the shit with you,” creating a narrative that an audience can follow from beginning to end (16:20).

In the middle of the episode, Jay dives into Dan’s book, 12 years in the making. Dan talks about how he channels fictional writing in his legal writing to keep his reader interested (24:15), but Jay pushes back with his own views and writing process as he works on his own novel (29:50).

Near the end of the episode, Jay suggests a lot of lawyers are really creative and were considering other creative careers before choosing law (35:20). Contrastingly, Dan shares that his experience is not the same and how he encourages creative writing in briefs. Ultimately, they agree it's never too late to start something creative, like writing or painting, and both reflect on how they are doing just that in their adult lives (40:00).

Jay and Dan bring the episode to a close by talking about how their careers in law have aged, and they connect over their shared experience of teaching law (43:50).

Connect with Dan Karon:
Twitter: https://mobile.twitter.com/dankaron
Website: https://yourlovablelawyer.com/

Connect with Jay:
Twitter: https://twitter.com/jayedelson
Edelson PC Profile: https://edelson.com/team/jay-edelson/

Connect with us:
Website: https://www.edelsoncreative.com/#podcast
Facebook: https://www.facebook.com/edelsonlaw
Twitter: https://twitter.com/EdelsonCreativeLinkedIn: https://www.linkedin.com/company/edelson-pc