Noom: Helping us live healthier lives? Or just starving for growth?

Transcribed

Noom: Helping us live healthier lives? Or just starving for growth?

Nov 2, 2022 · 1h 3m 10s

Description

Noom’s app promises a long-term approach to weight loss based on psychology and personalization. And it’s popular. It has 250 million downloads, ads that pop up everywhere from podcasts to...

Noom’s app promises a long-term approach to weight loss based on psychology and personalization. And it’s popular. It has 250 million downloads, ads that pop up everywhere from podcasts to the Superbowl, and a valuation of $3.7 billion. But is being a weight loss app even the right goal? Or is it just the perfect business model? Show Notes

Read Taylor Majewski’s deep-dive into the app titled ‘‘The Dark Side of Noom’.
Check out Eling Tsai’s full-service nutritional consultancy work at Food in Common.
Buy Jane Ogden’s recent book Health Psychology which examines health behaviors through reviewing key research in the field.

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