The most-quoted verse in all the bible is John 3:16, and one of the reasons for that is the overwhelmingly positive affirmation of God's love for sinners, so much so that He gave His only begotten Son for us that we might be forgiven and go free. But what sometimes gets lost in that verse, and that's the verse I got saved on 30 years ago, is the horrific cost that salvation was provided at, a cost so brutal and mind-numbing it is something that is rarely preached from the pulpit. This morning I would like to bring you a message on the true cost of what Jesus had to do to purchase our pardon, not only on the Roman cross at Calvary, but in the events that took place in Hell after.