"I care so much about what I'm putting in my body and all these other factors of wellness, but I never considered what's in the beauty products I'm using every day."

Our guest, Krysta Lewis, is the CEO and founder of Aisling Organics, a revolutionary high-performance organic makeup brand.

With a focus on both purpose and profit, Krysta was originally inspired to launch Aisling Organics when realizing the unregulated chemicals in our cosmetics were causing chronic illness and there were no effective alternatives on the market. In short order, she led a team of dedicated, industry experts to develop and successfully launch Aisling Organics.

Within two years of launch, Krysta has grown a successful e-commerce start-up and landed extensive distribution to earn her the recognition of one of Entrepreneur Magazine’s Most Influential Entrepreneurs of 2018 and Young Entrepreneurs of the year.

I first met Krysta when she was in the Babson Women in Innovation Lab here in Boston, and have been in awe and wonder while witnessing her trajectory from concept to international distribution. And yes… I am a happy customer, too!

Krysta goes deep into how she launched, branded and built her startup, sharing terrific advice for founders, including:

* supply chain strategy for launch and for scaling
* why she pivoted from retail stores to an e-commerce/DTC strategy
* consumer marketing insights and advice
* how she leveraged pitch events to fund her startup and receive valuable feedback
* understanding an opinion vs. advice
* onboarding talent

Krysta also shared these wonderful words of wisdom for founders:

-> If you don't ask, the answer is always no
-> You have to spend money to make money
-> If it's not going to matter in five years, then don't spend more than five minutes being upset about it.

Krysta would love for you to try Aisling Organics and has a special offer for Startup Life Show Listeners: please use the discount code STARTUPLIFE to receive 20% off your first purchase here:
https://aislingorganics.com/collections/frontpage

Woo Hoo and thank you Krysta!!

To learn more about Aisling Organics, please visit: https://aislingorganics.com/

And be sure to follow Aisling Organics via:

Instagram: www.instagram.com/aislingorganics
Facebook: www.facebook.com/aislingorganics

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Listeners - thank you so much for tuning in - I am genuinely grateful for your time and presence. Stay strong, stay focused – and please remember – you’ve got this – Cheers!

Ande ♥