Jesús Héctor Luis Palma Salazar, known as "El Güero Palma," is a notorious figure in the Mexican drug trade, co-founding the powerful Sinaloa Cartel. Born in Sinaloa in 1940, Palma rose through the ranks of the Guadalajara Cartel before forming the Sinaloa Cartel with Joaquín "El Chapo" Guzmán in the late 1980s. He was known for his strategic mind, ruthless violence, and ability to navigate the dangerous world of cartel politics.

A pivotal moment in Palma's life was the brutal murder of his wife, Guadalupe Leija Serrano, and their two young children in the early 1990s. The murders were orchestrated by the Tijuana Cartel, led by the Arellano Félix brothers, who used a Venezuelan trafficker, Rafael Enrique Clavel Moreno, to seduce Guadalupe and later kill her and the children. This horrific event triggered Palma's relentless quest for revenge, leading to a bloody feud between the Sinaloa and Tijuana Cartels that escalated violence across Mexico.

Palma's revenge was swift and brutal, targeting those responsible and anyone associated with the Tijuana Cartel. His actions contributed to one of the bloodiest periods in Mexico's drug war, destabilizing the cartel landscape and drawing increased attention from law enforcement. Despite being captured in 1995 after a plane crash and spending years in a U.S. prison, Palma's influence within the Sinaloa Cartel remained strong.

His life is a stark example of how personal vendettas can drive extreme violence in the world of organized crime. Palma's legacy is one of fear, respect, and a relentless pursuit of revenge that has left a lasting impact on the history of the Mexican drug trade. His story serves as a grim reminder of the human cost of the drug trade, where the lines between personal and business conflicts are often blurred, with deadly consequences.


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