The World Health Organization (WHO) reports that one out of every thirteen people have enough hearing or vision impairment to depend on captioning and descriptive audio for their media use.   By 2050, WHO also anticipates that 2.5 billion people will be living with some degree of hearing loss.  While these statistics may seem overwhelming, the Ad Access Alliance, a group led by ISBA and Union des Marques, under the aegis of the WFA, with founding member Procter & Gamble, is joining foreces with others in the advertising ecosystem to ensure all ads are accessible to people with hearing or visual impairments.

Today, Taide Guajardo, Chief Brand Officer Europe at P&G, and Phil Smith, Director General of ISBA, or the Incorporated Society of British Advertisers, discuss an ambitious program to make all content more accessible.