Peak or Off Season: You Decide

Nov 5, 2024 · 20m 22s
Peak or Off Season: You Decide
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We are well into the 4th Quater of the year and as Realtors and Sales Professionals, we have a choice to make.  Will you make this your PEAK season or...

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We are well into the 4th Quater of the year and as Realtors and Sales Professionals, we have a choice to make.  Will you make this your PEAK season or your OFF season?   

I know it is tempting to "coast" and enjoy the holiday season.  To be of the mindset of "either I can enjoy the holidays, or I can work.   When you think in terms of "OR", you truly limit yourself.   What if we approached it from an "and" perspective?  I can still be engaged AND make time for the holiday season.  IT IS possible to do both. 

In choosing to do both, you are also choosing to make this your "peak" season.  I know from being in the Real Estate Industry for over 23 years now, that a big majority of Realtors take this time "off".  Which to me, was always the greatest opportunity to secure business while others were coasting. 

In addition, if you chose to make this your "Off Season", you are truly impacting 4 months of your business.  If we take November and December off and reengage in January, you have a 60-90 day lag before you could possibly have a closing or a sale.   Essentially losing 4-5 months of income. 

Take a listen on how you can make this your Peak Season, enjoy the holidays AND set yourself up for an amazing start to the new year. 
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Author Tony Caliendo
Organization Tony Caliendo
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