The 1970s: the recent Moon landing brings transgression in society and gives new impetus to creativity, especially in high technology; the foundations are laid for a technological revolution that will also become a cultural one...
Inverni Della Beffa picks up on these signals: the company is the first in its field to install cutting-edge equipment in its laboratories, never used before in phytotherapy.
In 1977, Indena is born: a new company where investments in technological innovation converge, while the production of plant-based finished drugs stays under the brand name of the parent company, Inverni della Beffa.