Special Day and Time!

In today's Show, I'm honoured to have best-selling author Mike Michalowicz joining me. Mike has written 'The Pumpkin Plan', 'Surge' and his most recent release 'Clockwork' was released in 2018. Today's Show however will be focused on the game-changing book for entrepreneurs and owner managed businesses - 'Profit First'.

We'll be discussing how Profit First reflects and takes advantage of our natural behaviours when it comes to how we navigate our business finances, the 4 core principles that underpin the Profit First method and why we have all been doing profit 'wrong' - and how to correct that! In addition, we'll be talking about how Profit First works for Start-Ups and early stage businesses, how we can ensure that our businesses become more profitable, how we can keep track of our money without a ton of complex financial reports (*sounds good to me*) and why paying more tax is a good thing!

In this episode;

Habit & Behaviour – the 4 core principles, the Primacy Effect, Parkinson’s Law, the ‘old’ versus ‘new’ accounting equation.

Why are entrepreneurs and business owners afraid to tell the truth about / face up to their financials? Is it a money mindset issue? A knowledge gap? / Fear of accountants and ‘numbers’ generally?

In the online arena, why does everyone just focus on sales, not profit?

Start-ups / sub $100k businesses – why this is the best time to adopt Profit First? How can we apply the Profit First methodology if we’re in the first year of our business?
Cloud accounting – has it helped or hindered entrepreneurs and business owners (…has it given them a ‘nuclear arsenal…?)

If the Profit First system is fundamentally so simple to understand, why is having a Certified PFP working alongside you necessary?

Is Profit First a system to improve profitability, manage cash or both?
About Mike;

Mike mi-KAL-o-wits is the author of Profit First, Surge, The Pumpkin Plan, and his newest release Clockwork. By his 35th birthday, Mike had founded and sold two companies - one to private equity and another to a Fortune 500. Today he is running his third multi-million-dollar venture, Profit First Professionals. Mike is a former small business columnist for The Wall Street Journal and the former business makeover specialist on MSNBC. Over the years, Mike has traveled the globe speaking with thousands of entrepreneurs,and is here today to share the best of what he has learned.

Get Your Free Download mentioned in the show from Mike here;

https://s3.amazonaws.com/MikeMichalowicz/Surge/SurgeByMikeMichalowicz.pdf

To Connect with Mike;

https://www.facebook.com/MikeMichalowiczFanPage/

https://twitter.com/MikeMichalowicz

https://www.instagram.com/mikemichalowicz/


To connect with Jason;

Visit his website at https://jasonawithers.com/