Proof That Your Brand Matters
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Up to 50% of business value comes from brand. Plus, strong brands tend to outperform the stock market, justify higher prices, and drive customer loyalty. So why is brand building...
show moreIn this episode, Elena, Angela, and Rob dig into the real value of brand. They explore how to measure brand's impact, creative best practices for building brand, and which channels are most effective for brand building. Plus, hosts test their knowledge with a quick quiz on the world's most valuable brands.
Topics covered:
[01:00] Kantar research on brand's impact on business value
[02:00] Brand Finance's Global 500 report highlights
[08:30] Brief history of branding from ancient Egypt to today
[12:00] How brand improves pricing power and reduces marketing costs
[15:45] Brand's impact on perceived product quality
[18:00] Creative best practices for building differentiated brands
[19:25] Why TV and audio are so powerful for brand building
[22:10] Methods for measuring brand value and impact
To learn more, visit marketingarchitects.com/podcast or subscribe to our newsletter at marketingarchitects.com/newsletter.
Resources:
Kantar Brand Valuation Article: https://www.kantar.com/inspiration/brands/brand-valuation-from-marketing-metric-to-boardroom-essential
Get more research-backed marketing strategies by subscribing to The Marketing Architects on Apple Podcasts, Spotify, or wherever you listen to podcasts.
Information
Author | Marketing Architects |
Organization | Aiyanna |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company