The pumpkin spice latte (PSL) craze is back in full swing for 2023, with coffee chains and restaurants alike offering their own versions of the popular fall beverage.Here are some of the top headlines from the past 72 hours:

• Starbucks Brings Back Pumpkin Spice Latte Early This Year (September 30)
• Dunkin' Donuts Launches New Pumpkin Spice Latte with Oatmilk (October 1)
• Tim Hortons Introduces New Pumpkin Spice Latte with Whipped Cream and Pumpkin Crumble (October 2)
• McDonald's Launches New PSL McFlurry (October 3)
• Pumpkin Spice Latte Sales Expected to Reach $500 Million This Year (October 3)

In addition to these headlines, there are a number of other stories about the PSL craze circulating on social media and in the news. For example, some people are debating whether the PSL is a cultural phenomenon or simply a marketing gimmick. Others are sharing their favorite recipes for homemade pumpkin spice lattes.Overall, the PSL craze appears to be just as popular as ever in 2023. Whether you love it or hate it, there's no denying that the PSL is a sign that fall is here.Here are some additional thoughts on the PSL craze:

• Some experts believe that the PSL's popularity is due to its association with nostalgia and comfort. The spices used in the PSL are often associated with fall activities like pumpkin carving and apple picking. Additionally, the PSL is a warm and creamy drink, which can be appealing on a cold day.
• Other experts believe that the PSL's popularity is due to its marketing. Starbucks is credited with popularizing the PSL in the early 2000s, and the company has continued to heavily market the drink in recent years. Other coffee chains and restaurants have followed Starbucks' lead, and the PSL can now be found at most major foodservice establishments.

Regardless of the reason for its popularity, the PSL is a cultural phenomenon that is not going away anytime soon. If you're a fan of the PSL, enjoy it while you can!