RBR+TVBR InFOCUS Podcast: Steve Lanzano, TVB

Sep 9, 2020 · 21m 58s
RBR+TVBR InFOCUS Podcast: Steve Lanzano, TVB
Chapters

01 · - RBR TVBR Edited Adam intro

1s

02 · - lanzano final.output.output

10s

Description

It has certainly been an exceptional year for broadcast TV. From social justice protests and the COVID-19 pandemic, local over-the-air television has played an outsized role in bringing consumers vital...

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It has certainly been an exceptional year for broadcast TV. From social justice protests and the COVID-19 pandemic, local over-the-air television has played an outsized role in bringing consumers vital information, while also protecting their staff from harm. How has this helped broadcast TV in making its case to advertisers and marketers?

That's just one question TVB President/CEO Steve Lanzano tackles in this preview of the TVB ALT FORWARD conference, shared in an audio podcast presented by dot.FM hosted by RBR+TVBR editor-in-chief Adam R Jacobson.
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Information
Author Streamline Publishing
Organization iHeartRadio
Website -
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