Summary
 
Luke shares his background and the journey of starting Hip Creative. He emphasizes the importance of focusing on long-term goals and building relationships with clients. Luke discusses the evolving landscape of marketing in the orthodontic industry, highlighting the increased competition and the need for private practices to stand out. He advises on the importance of brand awareness and recognition, as well as the need for a multi-channel marketing approach. Luke also provides insights on marketing strategies for startup practices on a limited budget, including the use of Facebook and Instagram ads. In this conversation, Luke from HIP Creative shares valuable insights on marketing strategies for orthodontic practices. He emphasizes the importance of adaptability and thinking outside the traditional marketing funnel. Luke discusses the need to meet patients where they are, considering different generational perspectives and adjusting marketing strategies accordingly. He also highlights the significance of nurturing cold leads and implementing drip campaigns. Luke suggests that the sales process begins at the first touchpoint with the practice and emphasizes the importance of consistent messaging and a human-centered approach. He advises orthodontists to prioritize mindset, invest in Facebook marketing, and focus on building a strong team. Luke concludes by expressing excitement about the potential of AI in the industry.

https://hip.agency/
https://www.facebook.com/hipcreativeinc
https://www.instagram.com/hipcreative https://www.youtube.com/channel/UCJzS8x9T9lW0Ycc4PXWxNig https://www.tiktok.com/@hipcreative
https://www.linkedin.com/company/hip-creative-inc
https://twitter.com/hipcreativeinc


Takeaways

• Focus on long-term goals and building relationships with clients
• Stand out in the competitive orthodontic industry through brand awareness and recognition
• Implement a multi-channel marketing approach to reach a wider audience
• Consider Facebook and Instagram ads for lead generation
• Be strategic with budget allocation and prioritize efforts based on the target audience Adaptability is key in marketing strategies for orthodontic practices. It is important to think outside the traditional marketing funnel and adjust strategies based on different generational perspectives.
• Nurturing cold leads and implementing drip campaigns can be effective in converting potential patients into actual patients.
• The sales process begins at the first touchpoint with the practice, and consistent messaging and a human-centered approach are crucial for success.
• Orthodontists should prioritize mindset, invest in Facebook marketing, and focus on building a strong team.
• AI has the potential to revolutionize the industry and should be embraced as a valuable tool.

Chapters
 
00:00 Introduction and Background
03:03 Building Relationships and Long-Term Goals
10:25 Standing Out in a Competitive Market
23:46 Marketing Strategies for Startup Practices
31:13 Adaptability and Thinking Outside the Traditional Marketing Funnel
39:31 The Sales Process Starts at the First Touchpoint
45:36 Consistent Messaging and a Human-Centered Approach
52:47 Prioritizing Mindset, Facebook Marketing, and Building a Strong Team
59:21 The Potential of AI in the Orthodontic Industry 

Connect With Our Advertisers
 
Kaleidoscope - Orthodontic Digital Marketing
SmileSuite - Customizable Presentation Software and Post-Consultation Follow-Up

Are you ready to start a practice of your own? Do you need a fresh set of eyes or some advice in your existing practice? Reach out to me- www.practiceresults.com.    

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Episode Credits:
 
Hosted by Jill Allen
Produced by Jordann Killion
Audio Engineering by Garrett Lucero