One of the most significant shifts for SEOs, Google and searchers have been the transition from keyword-based queries to topical based queries. In response to this, search engines have had to think in terms of building up a general authority across an entire topic versus optimizing for specific keywords.

With this in mind, he suggested companies come up with creative ways to get in front of ‘search’ so that users come to them directly, as their trusted advisor, versus searching for answers externally. This can be accomplished through “brand imprinting” and education.

For developers, he suggests interacting with APIs so they can get comfortable with the idea of working with human language.

Listen to learn more or read the transcript here: https://www.schemaapp.com/stories/interview-with-rob-bucci-keywords-to-topics/