The Super Bowl may be the most highly anticipated television event of the year – and for many, the commercials are just as entertaining (if not more so) than the game itself! Companies are shelling out more than $5.5 million for just 30 seconds of airtime to capture viewers’ attention. As in years past, we can expect ads that showcase top celebrities, humor, sizzling special effects and bold thinking that will have viewers buzzing long after the game is over. But in a year filled with a pandemic, racial tension and political unrest, how will this year’s Super Bowl ads be different?

Available to discuss what people can expect from this year’s Super Bowl commercials is Ross Martin. An Emmy and Peabody Award winner and one of Fast Company's most creative people, Ross is the President of Known, which was just named “2020 Global Agency of the Year.” Known is behind last year’s most talked about campaigns from Tik Tok, HBO, Beyond Meat, the NFL and more. Ross’ firm produced one of the Super Bowl ads already generating quite a bit of attention.