S1 Ep4 | The Birth of SponCon
Nov 16, 2021 ·
27m 14s
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Description
The legendary Herb Schmertz, VP of Mobil Oil, worked with PBS and The New York Times to invent sponsored content—sponcon—back in the 1960s.
Information
| Author | Critical Frequency |
| Organization | Critical Frequency |
| Website | - |
| Tags |
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