In this episode Anuja and Alev discuss changes in consumption practices in times of crisis as well as people who try to mitigate crisis via consumption, i.e., Doomsday Preppers! We are joined by a recent Masters’ Graduate, Alix Botto, who shares findings from her thesis on dispossession processes during the Covid-19 pandemic. Finally, Alev, Anuja and the mysterious K-man share their own consumption stories from time in lockdown during the pandemic.

References:
Akaka, M. A., & Schau, H. J. (2019). Value creation in consumption journeys: recursive reflexivity and practice continuity. Journal of the Academy of Marketing Science, 47(3), 499-515.

Campbell, M. C., Inman, J. J., Kirmani, A., & Price, L. L. (2020). In times of trouble: A framework for understanding consumers’ responses to threats.

Campbell, N., Sinclair, G. & Browne, S. (2019) Preparing for a world without markets: legitimising strategies of preppers, Journal of Marketing Management, 35:9-10, 798-817, DOI: 10.1080/0267257X.2019.1631875

Phipps, M., & Ozanne, J. L. (2017). Routines disrupted: Reestablishing security through practice alignment. Journal of Consumer Research, 44(2), 361-380.

Türe, M. (2014). Value-in-disposition: Exploring how consumers derive value from disposition of possessions. Marketing Theory, 14(1), 53-72.

Werron, T., & Ringel, L. (2020). Pandemic Practices, Part One. How to Turn “Living Through the COVID-19 Pandemic” into a Heuristic Tool for Sociological Theorizing. Sociologica, 14(2), 55-72.