Innovation Through Elegance (a presentation by Luca Cottini)
* How it all started. From a meal in 1952 to the Pininfarina-Ferrari partnership
* Battista "Pinin" Farina: the art of coach making, the Futurist influence, & the choice of the automobile as the ultimate symbol of modernity
* Sergio Pininfarina: moving the father's legacy forward, the design of elegance as synthesis of beauty and performance
* From car designer to a global design and architecture firm. Pininfarina as a key Italian trademark

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