Key Takeaways:
0:00 Intro
1:23 Ramez talks about digitization of the Middle East economy, what it means and what he is seeing on the ground 
3:40 MENA internet penetration higher than global average (https://www.statista.com/statistics/265171/comparison-of-global-and-middle-eastern-internet-penetration-rate/)
5:22 Ramez shares some of the reasons why he feels that businesses are still struggling to join the digital world 
7:55 100,000 UAE Golden Visas for coders: Who can apply and how (https://www.khaleejtimes.com/news/100000-uae-golden-visas-for-coders-who-can-apply-and-how)
8:53 Ramez talks about what he does with his role at Facebook to get more of the SMEs online and be digital 
9:30 New unicorns spike 491% to 136 in Q2, says report (https://www.zawya.com/mena/en/business/story/New_unicorns_spike_491_to_136_in_Q2_says_report-SNG_226689313/)
11:10 Facebook launches #LoveLocal initiative in MENA (https://www.sme10x.com/10x-industry/facebook-launches-lovelocal-initiative-in-mena)
14:22 Ramez talks about how the pandemic has been kind of a wake up call for the SMEs to go big and digitalize 
17:09 Huda Beauty (https://hudabeauty.com/us/en_US/home)
17:44 Will conversational commerce be the next big thing in online shopping? (https://www.economist.com/business/2021/07/10/will-conversational-commerce-be-the-next-big-thing-in-online-shopping)
18:04 Ramez talks about e-commerce and c-commerce and how they are evolving in the Middle East region and what plans Facebook has towards that 
22:42 Dubai 'ghost kitchen' Kitopi is adjusting to life in a pandemic (https://www.cnn.com/travel/article/ghost-kitchens-kitopi-spc-intl/index.html)
27:06 Ramez talks about the transformation of Facebook in terms of the revenue structure and how it changes as the environment changes 
29:15 Ramez talks about advertisements in the Middle East and if it has fully digitalized in terms of even putting the advertiser's money online 
32:18 Ramez also talks about scalability and how brands are being able to scale globally thanks to platforms like Facebook especially in the Middle East 
36:16 Ramez talks about what people should be focusing on in the ecosystem for them to be successful especially in the Middle East 
39:15 Ramez talks about entrepreneurship and why we need to widen its definition so as to even accommodate the small businesses and what can be done to help the SMEs 
42:36 Ramez talks about how Facebook balances its business goals and the social issues especially in the Middle East region 

Shows Mentioned:
Facebook: https://www.facebook.com/ 
Instagram: https://www.instagram.com/ 
WhatsApp: https://www.whatsapp.com/?lang=en 
Messenger: https://www.messenger.com/ 
MENA Region: https://en.wikipedia.org/wiki/MENA 
Huda Beauty: https://hudabeauty.com/us/en_US/home 
WeChat: https://www.wechat.com/ 

Quotes Mentioned:
“If we want to evolve the general wellness and well-being of communities in our part of the world, we must significantly invest in enabling, equipping, and supporting micro, small and medium enterprises.”
“The lifeblood of communities in our part of the world is the micro small and medium enterprises.”
“Covid-19 forced us to rethink the power of digital connectivity out of existential need.”
“Our journey is only 1% complete.”
“The only thing standing in our way is ourselves.”
“The pessimist may be right, but the optimist will be rich.”
“Failure is the path to success.”
“We have to invest in our small and medium businesses.”
“70% of job growth in the US comes from SMEs.”
“Half the battle is just getting out of everybody's way.”
“Throwing money at the problem is not the issue.”
“Be committed to learning, improving, evolving.”

Guests Social Media Links: 
LinkedIn: https://www.linkedin.com/in/ramez-shehadi-0b395512/?originalSubdomain=ae 
Website: https://www.facebook.com/business/m/sharedbyfacebook/viewpoints/ramez-shehadi