GS963: Summary    Matt Davis, the creator of Puttercup is this week's guest. Putter Cup is an innovative golf hole insert that offers two products: the Speed Bump and the Center Cup. The Speed Bump is a 360-degree raised incline around the golf hole that forces golfers to hit the ball with enough speed and helps correct offline putts. The Center Cup is a hole reducer that shrinks the size of the hole by an inch. Davis emphasizes that putting should be simple and that training aids should focus on concentration rather than mechanics. He also discusses his partnership with the First Tee organization and his plans for future product expansion. 
There's even more on this episode! A couple weeks ago PXG renewed their sponsorship of Golf Smarter, and once again, PXG invited Fred out for a fitting. The PXG fitting process was so interesting that we wanted to share it with you. Next week the PXG campaign will begin, and even though this could be interpreted as an informercial for PXG, rest assured that we received no additional compensation for including this edited recording in today's episode. It was completely at our discretion and in no way did PXG or my agency suggest that we include this.

Takeaways

• Puttercup offers two innovative golf hole inserts: the Speed Bump and the Center Cup.
• The Speed Bump is a 360-degree raised incline around the golf hole that helps golfers hit the ball with enough speed and correct offline putts.
• The Center Cup is a hole reducer that shrinks the size of the hole by an inch, making putting more challenging.
• Matt Davis believes that putting should be simple and that training aids should focus on concentration rather than mechanics.
• Puttercup has partnered with the First Tee organization and donates 5% of its sales to support their mission.
• Puttercup is planning to expand its product line with a portable golf hole called the To Go Cup.
• Puttercup is open to suggestions and feedback from golfers and is considering retail partnerships to make their products more widely available.

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