When Cynthia Round was hired to help make The Metropolitan Museum of Art more open and accessible, she knew she needed buy-in and collaboration across colleagues and the public.

“We needed collaboration across the entire organization, even the security guard at the entrance, to create an open welcoming experience from the get-go,” she told us.

Engaging with consumers and other diverse stakeholders have served her well at the Met, United Way, P&G, and throughout her career. In this episode, Cynthia shares polished wisdom on putting collaboration at the heart of branding.







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