From the Florida Atlantic University, the American philosopher Richard Shusterman develops the topics at the center of the project 'F for Fashion' by approaching fashion from the philosophical perspective of somaesthetics and focusing on the specific question of the role played by the so-called 'fit model' in today's fashion industry.
The figure of the fit model is emblematic of some important, paradoxical features of fashion that relate more generally to contrasting ambiguities in the concept of style, such as inclusion and exclusion, novelty and familiarity, group identity and personal distinction, classification and evaluation.

The lecture is introduced by Stefano Marino and held within the course of Pop Culture Theory, Master in Fashion Studies, Alma Mater Studiorum Università di Bologna - Rimini Campus