Who are your customers and how do you keep track of them? Discovering what’s trending about your customers can help you better understand what your customers need. The three trends you need to pay attention to are who are your best customers, what are your customers buying more of and how do you keep them happy? Tracking is essential when making sure you are providing your services and products based on what your customers needs are. Finding out where most of your sales are made will be a great starting point for how you discover what your customers truly want. For example if your company sells hair products, it’s important to know what products are selling the most and which are stagnate. You can do this by tracking your products and sales for the past 6 months to a year. In that you will be able to fine tune your expenses and marketing efforts as well as update your inventory to match customer needs which leads to you knowing what makes your customers happy.