Welcome to another episode of Better Business, Better Life. Join host Debra Chantry-Taylor as she welcomes Chantal Gerardy, an international award-winning marketing strategist and founder of Online Business Marketing. In this engaging conversation, Chantal shares her unique journey from owning health and wellness centers to building a thriving online marketing business. Together, they dive into the power of differentiation in marketing, exploring the importance of a solid strategy, consistent communication, and meaningful customer relationships. Chantal offers practical insights on leveraging social media without getting overwhelmed, using AI tools like ChatGPT while maintaining authenticity, and creating effective customer journeys through funnels and email marketing. Tune in to learn how to empower your team, craft impactful marketing strategies, and stand out in a crowded digital landscape.  HOST'S DETAILS: ___________________________________________ ►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner ►See how she can help you: https://businessaction.co.nz/ ____________________________________________ GUESTS DETAILS: ____________________________________________ ► https://chantalgerardy.com.au/ ► The Meaningful Marketing Podcast - Podcast ► Chantal Gerardy - LinkedIn     
Chapters:      0:35 - Introduction 03:03 - Transitioning from Offline to Online Marketing 05:37 - Strategies for Effective Social Media and Marketing 07:50 - The Role of Funnels in Marketing 11:35 - Building and Maintaining Customer Relationships 16:55 - The Importance of Email Marketing 18:30 - Podcast Marketing and Building a Community 25:57 - Strategies for Effective Outsourcing 32:55 - Measuring Marketing Success 39:52 - The Role of AI in Marketing 43:59 – Final Thoughts and Conclusion