Join host Diana Fryc on the latest episode of Gooder as she interviews Ariel Kaye, the innovative mind behind Parachute, a socially responsible home lifestyle brand based in Los Angeles. Discover Ariel's passion for sustainability and learn how it has been woven into every aspect of Parachute, since it was founded in 2014.

Gain valuable insights into the challenges and rewards of running a direct-to-consumer startup, and explore the keys to building a resilient company culture. Plus, hear about a must-read book that offers practical tips for transforming your living space during COVID. Tune in for an inspiring journey about how Ariel turned her passion for home design into a thriving business with a remarkable social mission.

Today's episode is hosted by Diana Fryc of Retail Voodoo, connect with her on LinkedIn: https://www.linkedin.com/in/dianafryc/

QUOTES:

"Giving back is a commitment for brands in the world of consumerism. -” Ariel Kaye

"Unlock the potential of your living space by repurposing and maximizing its functionality, ensuring every corner serves a purpose."- Ariel Kaye

“A mistake can be an opportunity for growth if you choose to learn from it." - Ariel Kaye

KEY TAKEAWAYS:

• Parachute's origins and evolution
• Commitment to social responsibility and sustainability
• Ariel's passion for home design and starting Parachute
• Overcoming challenges in D2C business
• Adapting to external factors and remote work
• Intentional living and space efficiency tips
• Mission to promote safe sleep and reduce carbon emissions
• Lessons from marketing and product development
• Embracing growth and learning in business

ABOUT THE GUEST:

Ariel Kaye
Founder of Parachute
Linkedin: https://www.linkedin.com/in/arielkaye/
Website: https://www.parachutehome.com/

CHAPTERS:

00:00 | Introduction
03:11 | Parachute: Quality and Comfort for Modern Homes
05:35 | Where Design Passion Meets Advertising Expertise
08:11 | Empowered to Start a Business with the Support of Friends
11:31 | Resilience and Success in Early Entrepreneurship
15:59 | Prioritizing Sustainability: Planet and People in Business
17:22 | Parachute's Mission: Making Sleep Safe and Sustainable
20:04 | Maximizing Space for Intentional Living: Book Recommendations
23:12 | Transforming Spaces: The Power of Small Changes
24:35 | From Mistakes to Success: Lessons Learned
27:17 | Navigating Unexpected Challenges and Proudly Leading the Team
30:39 | Founders as Allies: The Power of Support and Inspiration
33:00 | Conclusion

This episode is brought to you by Retail Voodoo. A brand consultancy focused on building, growing, and revitalizing brands in the food, beverage, health, and wellness industries. If you are ready to find a partner that will help your business create a high-impact strategy that gives your brand an advantage, please visit http://retail-voodoo.com/contact to set up a discovery call today.

Produced by Heartcast Media
http://www.heartcastmedia.com/