SUSTAINABILITY AND THE EXPECTATIONS OF BRANDS
Oct 19, 2021 ·
11m 16s
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Description
Consumer concerns are at the heart of the sustainability discussion among marketers. Yet, the marketing community is very much aware of the complexity of the concept as definitions of "sustainability"...
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Consumer concerns are at the heart of the sustainability discussion among marketers. Yet, the marketing community is very much aware of the complexity of the concept as definitions of "sustainability" seem to expand as they encompass more elements of human activity, brand responsibility and corporate concern.
show less
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
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