Tao of Sports Ep. 208 – Fred Mangione (EVP Chief Marketing Officer, Brooklyn Net
Aug 5, 2013 ·
38m 33s
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Description
Franchises have moved before, but moving from within market but replacing the majority of the season tickets holders one year to the next has not been a common occurrence. Fred...
show moreFranchises have moved before, but moving from within market but replacing the majority of the season tickets holders one year to the next has not been a common occurrence. Fred Magione talks about the franchise relocation from New Jersey to Brooklyn, where the team only retained 10-15 percent of its season ticket base, but managed to thrive as an “expansion” team in its new Barclay’s Center home. Magione talks about the influence of ownership, using the talents of Jay-Z as well as Mikhail Prokhorov, in order to build a championship contender in one of the Five Boroughs. Twitter: @FMangione
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