Tao of Sports Ep. 24 - Jeff Higgins (Assoc. Athletic Director/Marketing, UNLV)
Jan 25, 2013 ·
1h 3m 37s
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
Jeff Higgins talks about UNLV athletics broadscope through the lens of a marketer, especially how the college basketball & football competes on the Vegas landscape amid the casino industry of...
show moreJeff Higgins talks about UNLV athletics broadscope through the lens of a marketer, especially how the college basketball & football competes on the Vegas landscape amid the casino industry of The Strip. How does a Division I FBS school sell its product with an entertainment center of free tickets and multi-million dollar marketing budgets? Higgins discusses his time as an NCAA compliance investigator as well as working as a criminal defense attorney for five years, including Death Penalty cases.
Information
| Author | Tao of Sports Podcast |
| Organization | Tao of Sports Podcast |
| Website | - |
| Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company
Comments