Tao of Sports Ep. 76 - David Higdon (President & Owner, Bakersfield Jam NBADL)
Mar 26, 2013 ·
34m 9s
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Description
The NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team,...
show moreThe NBADL Bakersfield Jam have an interesting history since the team’s inception in 2006. Jam Co-Owner and Team President David Higdon explains some of the early missteps of the team, along with its resurrection in a unique way. The Jam went from a 10,000 seat downtown arena that they couldn’t fill while losing money, to a 400 seat practice facility in which they now generate a large B2B audience amid no walk-up tickets and a tidy profit. The concept is so new that several NBADL teams are looking to see where the Jam’s experiment is a blue print for the future. Twitter: @BakersfieldJam
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