Jeff began working in their family business 51 years ago. He is a fifth-generation family member in the company business and a descendant of Edward O’Keefe, Irish immigrant who came to America on the heels of the great potato famine in the mid 1800’s. Bradford-O’Keefe Funeral Home will celebrate 160 years since the beginning of their origins in 2025. Jeff has served two Gubernatorial appoints and former Chairman on the Mississippi State Board of Funeral Service which licenses and regulates Funeral Homes, Crematories and the professions personnel. Jeff has been a board member of The Peoples Bank of Biloxi for 37 years and has served on the local Hospital Board of Merit Health Biloxi for 36 years.

Jeff was a Co-Plaintiff with his father, Jeremiah Joseph O’Keefe and their companies against the Loewen Group International in 1995. He is CEO of Bradford-O’Keefe Funeral Home, Inc. which operates 7 funeral homes, 3 cemeteries and Mississippi’s first Crematory.

The O'keefe Family has been in bedded in the Biloxi Community for over 160 years and providing funeral services since the late 1800's. They have family run for politic offices and advocate for the best way of life in Mississippi since the American Civil War.