With all the talk about channel optimization, most marketers miss the right way to increase sales. It doesn't matter your reach if you don't have lead attribution.

Then again, how do you know who makes the best leads? Knowing how to optimize your sales funnel and do valid customer research matters too.

Today's episode covers the right way to do conversion rate optimization. It starts in the least looked place, moving towards greater profits.

To learn more about the business of copywriting and what it takes to master conversion, join us at https://www.adbriefing.co.uk/newsletter/

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