Amazon has yet to enter the Nordic market. But the American tech company´s initiatives such as the fully automated supermarket Amazon Go and fast home-delivery service has generated a lot of interest in the retail sector.

Maybe because our searches are dominated by Google and our communication is facilitated by Facebook - but our grocery-shopping is still done in the classic analog way.

At least for a little while - because the retail industry is changing. And new subscription models, shopping habits and customer expectations are pointing towards an exciting digital future.

This is also the digital challenge that our guest Claus H. Andersen, Head of Digital at the largest Danish retail chain, Salling Group, has to meet.

So thank you for listening as we on The Digital Edge - together with Claus H. Andersen – explore how Salling Group is meeting the digital challenge.

In this episode:

- Why Claus H. Andersen’s job is not to challenge the stores but to enrich the shopping experience at the stores
- The cultural challenges of changing the way we shop for groceries, the way we queue, and the way we pay
- Insight into Salling Group's strategi on how to create a more convenient shopping experience
- How Salling Group involves customers in the development of digital solutions

Hosts: Jesper Schleimann, Digital Transformation Officer, EMEA North at SAP and Lars Jacobsen, Editor-in-chief of Computerworld Denmark

Podcast website: Computerworld.dk/theedge