The Future of Marketing: How Gen-Z is Shaping the Way We Connect with Consumers in 2023

May 8, 2023 · 4m 46s
The Future of Marketing: How Gen-Z is Shaping the Way We Connect with Consumers in 2023
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Drawing on research from Harvard Business Review and the Forbes Communication Council, Josh discusses three key ways in which Gen Z is changing the game: a preference for digital campfires...

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Drawing on research from Harvard Business Review and the Forbes Communication Council, Josh discusses three key ways in which Gen Z is changing the game: a preference for digital campfires and online communities, a focus on social responsibility and ethics, and a desire for personalized communication.

Josh explains how these trends are not just relevant for marketing to Gen Z but are also changing how we approach marketing to all generations. Tune in to learn how to create marketing campaigns that feel more community-focused, ethically responsible, and personally tailored to your target audience. Don't miss out on this insightful episode of New Gen Marketing!
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Author Lifestyled Media
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