Colin Benedict, the Vice President of News for radio and TV station owner Morgan Murphy Media, played an integral role in the planning and execution of an effort across all of the multimedia company’s markets to encourage COVID-19 vaccinations.

How did the initial idea for a “Vaccine Day” effort originate, and then pollinate? What does this effort say about the role that local TV stations, in particular, play in their respective markets?

Learn more in this InFOCUS Podcast, presented by dot.FM, with host Adam R Jacobson, who candidly shares his own qualms about getting vaccinated.