“I’ve written a textbook unlike any other, where the focus is on what would prompt the reader to hit that record button, and consider what they have to say when they do,” says Rob Quicke, a one-time radio presenter in the UK who today is Professor and Director of the W. Page Pitt School of Journalism & Mass Communications at Marshall University.

Quicke's new book, “Finding Your Voice in Radio, Audio, and Podcast Production,” seeks to provide a textbook designed to "teach Radio" to college students interested in a career in audio content creation and production.

What can students learn from a textbook? RBR+TVBR's Adam R Jacobson finds out from Quicke in this fresh InFOCUS Podcast, presented by dot.FM.