Embracing Mindset And Debunking The Myth Of Scarcity Feat Katie Zaccardi

In this episode Durell is joined by music business consultant and coach Katie Zaccardi. Katie and Durell talk about what it was like for her growing up in New York and being introduced to entrepreneurship at an early age by watching her parents start an e-commerce business.

Katie also shares how she first got introduced to music and when she knew she wanted to pursue music professionally.

Katie and Durell get into a bit of a masterclass of how to help indie creatives achieve success in their music business by covering a few key points such as having the right mindset, the misconception of having to be working all the time to be considered being productive, social media strategies to help grow an audience organically, and how indie creatives shouldn't be afraid to ask for the money from their audience once they've built community and how to properly launch and execute offers for a core audience.

For more info on Katie please visit her website: https://www.katiezaccardi.com/