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Hailey Hoffman-Multz is the fourth generation to work at the family business, Hoffman California Fabrics. With a background deeply rooted in the textiles and quilting industry, Hailey has risen to become the sales director at Hoffman Fabrics. Hailey's professional journey represents a blend of tradition and innovation as she learned the intricacies of the business from the ground up, from understanding quilting measurements to managing sales force and distributors.

Her family's legacy includes diversification into the surf culture and activewear, with Hoffman being a pioneer in producing Batik and hand-dyed fabric from Bali. Apart from her role in the family business, Hailey is closely linked to the Lovlei clothing line established by her mother, Robin Hoffman Haack.

In this episode of the Lovlei Ranch podcast, host Ashley Jackson sits down with Hailey Hoffman-Multz to weave together the rich family history and profound influence of Hoffman California Fabrics in the western and quilting fabric industry. This engaging narrative exposes the threads of entrepreneurial spirit, fashion innovation, and cultural impact that have defined the Hoffman legacy.

The episode unfurls the fabric of a company that revolutionized the textile market with its venture into surfwear and later set the benchmark for Batik fabric production worldwide. With over a million yards of Batik produced annually, Hailey Hoffman-Multz shares the fascinating transition from wool jobbers to surf pioneers and eventually leaders in the innovative and vibrant aesthetic of quilt fabrics. The discussion takes a heartfelt turn toward family as Hailey reminisces about her grandpa's globetrotting adventures, her upbringing among cutting horses, and how these experiences imbued her career with a unique blend of history, fashion, and passion.

Key Takeaways:

• Hailey Hoffman-Multz represents the fourth generation at Hoffman California Fabrics, now serving as the Director of Product Development.
• Hoffman Fabrics has a rich history starting from 1924 as wool jobbers and evolving to become surf culture and activewear giants.
• Hailey's family business played an instrumental role in introducing Batik fabric production from Bali to the quilting market.
• Lovlei, the clothing line associated with Hoffman, offers versatile western wear, marrying the brand's textile prowess with modern fashion.
• The passion and dedication passed down through generations are evident in Hailey's outlook on work, the importance of not looking back, and always moving forward.

Notable Quotes:

• "Do it, but just don't look up. Do it, but just look forward. And that's it. Don't look around. Don't look behind you." - Hailey
• "The Dakota dress, I think every female should have that dress in their closet." - Hailey

Links

• Shop Lovlei Ranch Here or follow them on your favorite social media platform.
• Facebook: https://www.facebook.com/lovleiranch
• Instagram: https://www.instagram.com/lovleiranch
• YouTube: Hear Robin's Story