In the new life Lon has built, he reserves every Friday to work on what he calls "Other Bets," investments that are outside of Normal 40 but also part of Lon's long-term future.

Listen in as Lon Stroschein takes you through a transformative journey from a corporate executive to a lifestyle engineer -- and where his interest in cryptocurrency takes shape. Including the time he lost more money than he wants his wife to know about. 

You'll hear the story of Lon's hard lessons in Crypto, and what he does now.

As one of Lon's "Other Bets," he is an investor in and advisor to Benaiah Capital, a boutique investment firm that specializes in digital assets. In this Normal 40 Podcast, Lon talks with the founder of Benaiah Capital, Ben Wiener.

This narrative isn't just about financial ventures; it's about the personal growth and education required to navigate the complexities of crypto investment. 

There is plenty to talk about, but this is NOT a sales pitch. It's just one way Lon shares about how he diversified out of his corporate concentration and into something that is anything but a guarantee.

Lon and Ben tackle the common misconceptions surrounding cryptocurrency custody and how Benaiah aims to provide clarity and confidence to those considering integrating high-risk assets into their wealth management strategies. 

You can follow Ben Wiener here: https://www.linkedin.com/in/benjamin-wiener-benaiahco-nrp-holdings/

You can learn more about Lon Stroschein here: https://linktr.ee/lon.stroschein