Settings
Light Theme
Dark Theme

The Power of User Feedback, Agile Product Pivots & Organic Marketing

The Power of User Feedback, Agile Product Pivots & Organic Marketing
Apr 23, 2024 · 25m 52s

Our guest today, Aagya Mathur, has an inspiring story to tell. She transformed her personal health challenges into a startup that empowers people to improve their overall quality of life....

show more
Our guest today, Aagya Mathur, has an inspiring story to tell. She transformed her personal health challenges into a startup that empowers people to improve their overall quality of life.

In this episode, Aagya, Co-Founder & CEO at Aavia, shares how she brought her idea to fruition with help from MIT and then recently was accepted into the Mayo Clinic and ASU MedTech Accelerator. After an incredible Q1, her startup plans to leverage the lessons they learned around pivoting, listening to customers, and the power of organic marketing to reach even great levels of success.

Our conversation covers:
  • The importance of user-centric design and staying agile enough to adapt quickly
  • Aavia’s innovative and hugely successful approach to growth marketing through organic, education-driven content on social
  • Why perseverance and grit are key to navigating the ups & downs of the founder’s journey
  • Her lightbulb moment of realizing that data-driven, science-backed insights could shine a light on an under-researched, under-funded area of health and potentially help half the world’s population


Tune in to hear how Aavia is revolutionizing health and empowering people with ovaries to take control of their well-being, one cycle at a time.

To learn more about Aavia and download the app, visit their website at aavia.io or find them on the App Store. Connect with Aavia on social media for educational content and updates on Instagram and TikTok (@aavia.io).

———
Stay connected with our host, Kate Adams, here on LinkedIn
show less
Information
Author Burkland Associates
Website -
Tags
-

Looks like you don't have any active episode

Browse Spreaker Catalogue to discover great new content

Current

Looks like you don't have any episodes in your queue

Browse Spreaker Catalogue to discover great new content

Next Up

Episode Cover Episode Cover

It's so quiet here...

Time to discover new episodes!

Discover
Your Library
Search