THE SIGNIFICANCE OF A “PURPOSE GAP”
Sign up for free
Listen to this episode and many more. Enjoy the best podcasts on Spreaker!
Download and listen anywhere
Download your favorite episodes and enjoy them, wherever you are! Sign up or log in now to access offline listening.
Description
We’ve defined a “purpose gap” as the difference between the STATED VALUES of any brand or organization and the ACTIONS TAKEN. And, yes, a “purpose gap” does exist today. Today's...
show moreToday's transparent social media environment has dramatically shifted the rules of "doing good business," and marketing leaders throughout the world are evolving to address new challenges and opportunities. The assumption of responsibility, the authenticity of purpose and the adoption of greater transparency are now critical to how any brand or business plays its proper role in society. And The Internationalist's Marketing Makes a World of Difference™ Initiative will help to ensure that happens.
Information
Author | Deborah Malone |
Organization | Deborah Malone |
Website | - |
Tags |
Copyright 2024 - Spreaker Inc. an iHeartMedia Company